People react to the title; very few actually read the article. On reddit, I collaborated with media outlets to measure click-through rates a few times for high-profile content. It’s something like 2.5% on a good day.

There’s an academic paper about it from back in 2017. Not much has changed since then.

As far as what you could do: the biggie would be to allow longer titles and auto-fill with a machine-generated summary, rather than use the original title.