One issue with this analysis is that Apple TV+ is in a very different game than any other streamers. Apple gives you a year of ATV+ with any purchase of new hardware, and bundles it with the Apple One service that includes Apple Music and additional iCloud storage. I’d be willing to bet that (at least internally) Apple executives talk about ATV+ as a loss leader. They’d rather lose a billion dollars a year using the service to drive hardware sales than give up the service.
One issue with this analysis is that Apple TV+ is in a very different game than any other streamers. Apple gives you a year of ATV+ with any purchase of new hardware, and bundles it with the Apple One service that includes Apple Music and additional iCloud storage. I’d be willing to bet that (at least internally) Apple executives talk about ATV+ as a loss leader. They’d rather lose a billion dollars a year using the service to drive hardware sales than give up the service.