Tl,dr: Musk is irratic and has no plan, per a journalist who has covered him for five years.

  • veridicus@kbin.social
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    1 year ago

    What if everyone is making the wrong assumption about why he bought twitter? I’m convinced he didn’t do it to make money. He bought it for the power, to control one of the world’s largest microphones. He doesn’t care about advertisers who will dictate content rules.

    At SpaceX, Tesla, and other companies he hired industry experts. He’s running this one completely differently and I believe his focus is politics and power instead of money.

    • HeinousTugboat@kbin.social
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      1 year ago

      At SpaceX, Tesla, and other companies he hired industry experts.

      At SpaceX and Tesla his direct reports have isolated him from having any major impact on the rest of the company. Twitter had no such luck.

      • veridicus@kbin.social
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        1 year ago

        That’s not accurate. At least not entirely. I work with a few ex-Tesla managers who tell me the opposite. He would put his hands on any random detail at any time and override people.

        • HeinousTugboat@kbin.social
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          1 year ago

          Yeah, my understanding is at SpaceX they’ve done a good job of isolating him, at Tesla a not great job, and obviously at Twitter nobody’s even tried.

          • T156@lemmy.world
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            1 year ago

            They never really got the chance. He swept in, fired the people who could conceivably act in that capacity, and here we are.

        • QHC@kbin.social
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          1 year ago

          I think both claims can be accurate. What I’ve gathered is that Tesla and especially SpaceX have people dedicated to preventing or fixing whatever odd ideas he comes up with. So, your friends could be 100% right, but maybe aren’t as aware of other people following behind to try and clean up the mess? Or maybe sometimes the Musk Disaster Team doesn’t get deployed in time, but they could still exist in general.

        • HeinousTugboat@kbin.social
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          1 year ago

          Pretty easy, honestly. You tell him what he wants to hear, you don’t tell him what he doesn’t want to hear, and you make decisions that are best for your people. If everyone that reports to him behaves like that, he will have very little influence on the company.

          Musk is a raging narcissist. He just wants to be told that he’s the smartest, funniest person alive.

    • Itty53@kbin.social
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      1 year ago

      He bought it because he got caught red handed trying to commit securities fraud and if he didn’t make good on his offer, the SEC would’ve at the very least kicked him out of the markets, if not put in prison.

      He is now trying to destroy it faster than it will destroy him. Social media is too expensive to run without a carousel of new investors. He can’t get any since he took it private. He can’t pull the plug on it or his existing investors will crucify him, they’re just biding their time on a lawsuit already.

      He over played his hand and he is suffering consequences for it. This doesn’t make him smart, mind you. He’s just scrambling to cover his ass from a blatantly poor and criminal decision.

      • JonEFive@kbin.social
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        1 year ago

        Yeah, people tend to forget how this all started. He just wanted to see under the hood and he was told that the only way he could do that was if he bought the company.

        He saw a big opportunity to both get what he wanted and to manipulate the stock market in a big way. So he made a credible offer thinking that he was smart enough to create a loophole that would give him a way out. His loophole didn’t pan out although the stock market manipulation arguably did.

        He got too far along in the process to back out and the SEC doesn’t fuck around. There was no option other than to actually make good on his offer to buy the company. I don’t think he ever truly wanted to own Twitter, but I never thought he would set the company ablaze in such a spectacular fashion.

      • niktemadur@kbin.social
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        1 year ago

        He’s just scrambling to cover his ass from a blatantly poor and criminal decision.

        While at the same time still performing a never-ending stream of the same fidgety, impulsive, entitled behavior and decisions that put him into this mess in the first place.

        his existing investors will crucify him, they’re just biding their time on a lawsuit already.

        One wonders how big of a chunk of Tesla and/or SpaceX they’ve got their sights on, after they really get their knives out and go to Attorney Town on this narcissistic imbecile.

    • 1Fuji2Taka3Nasubi@kbin.social
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      1 year ago

      Elon’s trying to show people how smart he is by running this one by himself. And he is succeeding — people are now realizing how smart he is.

    • curiosityLynx@kbin.social
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      1 year ago

      At SpaceX, Tesla, and other companies he hired industry experts.

      And proceeded to overrule them with idiotic ideas like “scrap all sensors etc, our self driving cars will drive with image recognition only”. And now most companies with self driving cars in development are miles ahead of Tesla despite starting later.

      • YMS@kbin.social
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        1 year ago

        Did they start later? Where Tesla had an advance was integrating major parts of a self-driving system into actual customer cars and collecting tons of real-world data. The internal research on autonomous cars probably started on most automakers long before Tesla was founded.

    • Jaysyn@kbin.social
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      1 year ago

      Let’s not forget this dumbass didn’t really want to buy Twitter to start with & failed in his bid to back out.

    • ArugulaZ@kbin.social
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      1 year ago

      Whether he’s in it for the money or the influence doesn’t really matter… either way, he’s doing it wrong, and he’s inconveniencing (or outright harming) people in the process.

    • pips@lemmy.film
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      1 year ago

      That tracks with what I’ve heard from people in the industry. For Musk and now Huffman, it’s some sort of ideological or philosophical thing in terms of how they’ve dramatically shifted the focus and operation of these previously (mostly) stable companies.

  • Zorro@lemmy.world
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    1 year ago

    “Extreme data scraping” well people wouldn’t do that if they had an api to work with? Mf?

  • Liontigerwings@kbin.social
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    1 year ago

    Running a social media company is not at all like running a normal tech company. It’s one part technology, but it’s one part psychology. He doesn’t understand the psychology part whatsoever. He doesn’t understand stand why people choose to engage or not engage with a community. He doesn’t understand how and why Twitter became part an important news and information source and all of decisions he’s made so far have reduced the relevance of the product.

    Twitter verified status is there to help people trust Twitter, not just the person behind the checkmark. Now nobody trust your product. It also doesn’t take a genius to understand that limiting access to your product makes people use it less.

    • EnglishMobster@kbin.social
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      1 year ago

      Elon has publicly claimed to have Asperger’s (or, as it’s known by the modern DSM, “ASD Level 1”).

      While I don’t know if that’s a self-diagnosis or the truth, I also have ASD Level 1 so I can somewhat understand his thought process… sometimes.

      The fact that the platform makes the community isn’t necessarily something I’d consider at first, and I don’t think Elon considered it either. I really do think Elon was mad about how much people on the internet disliked him, so he made an impulsive bid to kick 'em out and tried to buy the whole platform. At some point someone talked some sense into him and he tried to back out, only to realize he was trapped in the deal and couldn’t back out.

      So the only thing he could really do at that point is double down. Kick the people off the site that he wanted gone. Find a way to kick out the bots that were clearly irritating him. Unban people who he thought were unjustly banned. There are easy and simple solutions to all of those things, and although they aren’t popular that’s sort of the problem with ASD Level 1:

      • Failure to make eye contact or read social cues properly

      • Challenges in establishing or maintaining conversations

      • Apprehensive behavior

      • Trouble shifting focus

      Expand that behavior up to a community of millions of people and you can start to understand Musk’s behavior. It’s fundamentally a community, with social norms and mores that aren’t immediately obvious to those with ASD Level 1 (myself included). ASD makes it hard to have a grasp on why a community is there, and if you’re a megalomaniac on top of that I can see how it’d be very easy to just say “Eh, I’ll change it to work for me” without care for how it affects everyone else that uses it.

      So you have him just making all these dumb-looking changes because understanding and empathy isn’t his strong suit. He just does what he thinks will fix “the problem” and assumes that users are a given.

      • asjmcguire@kbin.social
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        1 year ago

        Yeah but Elons problem isn’t just the ASD - that’s part of it sure, but his problem is having ASD and a mother who told him repeatedly from a very very early age, that he was a genius.

        That would be damaging to a neurotypical persons self view, but I dread to think how that damages a neurodivergent 😲

        In short, Elon definitely displays narcissistic tendencies - and I suspect that being constantly told you are a genius who will change the world, is a bug reason why.

      • ArugulaZ@kbin.social
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        1 year ago

        The fact that he’s trying to find a “cure” for ASD (using the most extreme methods) makes me think he’s a self-loathing autistic and a turncoat who deserves no praise from others with ASD. I certainly don’t respect him.

        • EnglishMobster@kbin.social
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          1 year ago

          Maybe.

          I didn’t know I had ASD until I was an adult. Growing up I just knew I was weird and different and strange and nobody liked me. I didn’t know why, I just knew I was doing something wrong and I simply wasn’t “normal”.

          I would have given literally anything to be neurotypical, for a very long time.

          When I was 19, I got formally diagnosed. For a few years after I was still hoping that it would somehow be “cured” and one day I could be like everyone else. I dunno if that made me a turncoat; just someone who didn’t accept who I am.

          I’ve since come to terms with it and accepted that it’s an intrinsic part of me and that I wouldn’t be the same person if I didn’t have ASD. Like I can imagine what my life would be like without depression; I can’t even think about what my life would be if I was neurotypical. I’d be so completely different that I basically wouldn’t be “me” anymore.

          But I only got to that level of acceptance because life worked out for me; I learned how to effectively mask, I have a good-paying stable job in my dream field (AAA game development), a significant other, and even a couple friends.

          From what I can tell, Elon may have money but he’s miserable. I can see a world in which he blames ASD for his misery (like I once did), and I can see how wanting to “cure” it makes him think that maybe he’d be happier. That’s probably why he’s killing monkeys with brain chips.

      • pips@lemmy.film
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        1 year ago

        The fact that the platform makes the community isn’t necessarily something I’d consider at first, and I don’t think Elon considered it either.

        Small correction, it’s actually the community that makes the platform. The community exists regardless of platform, the platform is there to help the community connect. The platform can help make new communities by facilitating connections but the platform needs communities to exist. People will form communities tailored to their interests without the internet all day, they’ve done it for millenia. If the platform makes it difficult for communities to connect, then the community will just go elsewhere.

    • Usernameblankface@kbin.social
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      1 year ago

      Doesn’t he have a condition that keeps him from understanding social norms? Wouldn’t that alone disqualify him from making decisions about a social media company/site?

  • Tammo-Korsai@kbin.social
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    1 year ago

    “It’s remarkable how many people who’ve never run any kind of company think they know how to run a tech company better than someone who’s run Tesla and SpaceX,”

    Running a company doesn’t necessarily indicate you are good at it. I don’t need to be a pilot to understand that diving into the ground is a fatal idea.

    • asjmcguire@kbin.social
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      1 year ago

      Indeed, SpaceX was indeed almost bankrupt. It only succeeded because the last attempt to launch and land a reusable rocket got them a massive cash injection from NASA. But if that launch had failed like the ones before it, that would have been the end of SpaceX.

    • SpaceBar@lemmy.world
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      It’s almost like a ceo is only as good as the product and the people they surround themselves with.

      Twitter could never be a profitable business, the numbers don’t work. No one with visionary talent wants to associate themselves with Musk’s right wing tweets.

      Musk isn’t a genius, he’s a person who started with money and made much more money on a few things that went right and many more that didnt.

      • HeinousTugboat@kbin.social
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        1 year ago

        Just to add to that, They also quote Paul Graham from 3 days ago:

        Surely someone who can figure out how to build spaceships can figure out how to distinguish scrapers from legit users. The patterns must be so different.

  • stopthatgirl7@kbin.social
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    1 year ago

    He messed up the one thing that twitter folks can’t forgive or forget - he cut off their supply. People can’t do the one thing they needed twitter to do.

    • AberrantJ@lemmy.world
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      1 year ago

      Reddit did the same thing. I could trust my supplier not to taint my shit. If I buy from the official source they cut it with all sorts of crap I don’t like.

    • T156@lemmy.world
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      His solution was also to cut down their usage, which is basically the opposite of what you want your users to do when you’re running a social media network.

      Fewer users means that there are fewer people watching the ads, which means less income. It also makes it harder to justify subscribing to their premium service if you’re on the site less.

  • Madison_rogue@kbin.social
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    1 year ago

    His supporters are confused and, perhaps, starting to feel the cracks of cognitive dissonance. “Surely someone who can figure out how to build spaceships can figure out how to distinguish scrapers from legit users,” Graham—the same one who supported Musk in November—tweeted on Saturday.

    Elon stans still stanning.

    How can anyone watch this dumpster fire and conclude that Elon Musk knows what he’s doing with this company? My only guess is that he’s intentionally tanking it so he can get out of it through Chapter 13.

    EDIT

    Most importantly…Elon Musk does not build spaceships. He runs a company that builds them. He is not a rocket scientist.

    • moon_matter@kbin.social
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      How can anyone watch this dumpster fire and conclude that Elon Musk knows what he’s doing with this company?

      A lot of people look at how a company is doing and credit their success to the handful of people in leadership positions or in the public eye. Unless people can see your name and face you basically don’t exist as anything more than an interchangeable cog in a machine. It’s hard for people to give you credit when they don’t know that you exist or what you do.

  • LibertyLizard
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    1 year ago

    I truly don’t understand how Musk’s other companies made it so far if this is how he was running them. Was he always this poor of an executive?

    • T156@lemmy.world
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      Most of them have people and procedures for dealing with him. Twitter appears to have had no such luck.

    • djmoneystax@lemmy.world
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      As far as I can remember, yes. I graduated with a degree in EE in 2015 and considered trying to apply at SpaceX, but after hearing some anecdotal stories of long ruthless work hours decided against it. I don’t think his companies are well known for a great work life balance nor workers feeling like much other than another cog in the machine. They still did some great work though.

  • Haus@kbin.social
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    1 year ago

    If we have an analogue to r/EnoughMuskSpam, I’m not aware of it. But I’m also not sure we need one if his fuckups keep being dramatic enough to top the regular news communities.

  • sdrawk@kbin.social
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    1 year ago

    RIP reddit, RIP twitter

    Who is next? Facebook would have to make a notable blunder to join them. Unlikely.

      • cassetti@kbin.social
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        I’ve been on facebook since it was still limited by domain names and it was a big deal when my campus was finally added to the list of approved email domains. I’ve watched it’s evolution over the years. Facebook is a shell of a website these days - almost nobody uses it compared to what it was ten years ago. I use it to keep in touch with some older family members and old friends, but for the most part nobody uses it or posts often. It’s all junk from different FB groups and an excessive amount of ads.

    • SpaceBar@lemmy.world
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      Let the older generation stay on Facebook. We don’t want them out in society.

      Let the trolls stay on Twitter, let the types of people whom defend Spaz stay on Reddit, and let the influencers stay on Instagram. Those are the best places for them.

      If you’re comfortable with Lemmy, then there are enough of us here to let this grown organically.

      We don’t need one platform to rule all.

    • T156@lemmy.world
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      Meanwhile, Tumblr is strangely still around. They had a minor Blunder, but that basically became a site-wife in-joke, and they seem to be doing rather well for themselves.

      Are there any major social media companies left after them, besides Facebook?

  • niktemadur@kbin.social
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    1 year ago

    When I reached out for clarification, the company auto-responded with an email containing a poop emoji.

    You can’t make this [poop emoji] up, people would say it’s too farfetched.

  • Sp00ky94@lemmy.fmhy.ml
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    1 year ago

    Twitter isn’t dying and isn’t broken. I have also learned the Atlantic is hit and miss. The users and content is still on Twitter. The people going to Mastodon are the niche group of techies. Mastodon isn’t for your casual or average twitter user which is a majority of twitter.

    I think news and ads ruined social media today. I do miss the days of MySpace when people used to log on, hangout and message each other. You used to connect with your friends online. Today, social media isn’t really used like that anymore.

    • QHC@kbin.social
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      Social media platforms die in stages. That “niche group of techies” are a big part of why Twitter became what it did in the first place. It’s not an insignificant group.

      Twitter was never consistently profitable and these moves aren’t helping, and there’s definitely not going to be a savior investor after Musk. The real question is how long the company can survive, even if it remains popular in general, as that was already a big question before the ownership change.

  • carbotect@vlemmy.net
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    Sucks for people using Twitter for getting real-time updates in emergency situations. Otherwise I don’t think it really matters, if all of Twitter just vanishes.

    Most artists primarily use Twitter as a promo tool and have all their art on other platforms as well and in better quality even.

    All original Twitter content are just low-effort tweets. The only stand-out feature of Twitter is the fact, that it is so popular among companies and famous people.