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There was an idea, Musk doesn’t know this, called the Unforced Errors. The idea was to bring together a group of remarkable deathtraps, see if they could become something less. See if they could fail together when we needed them to to lose the battles we never could.
https://femmagazine.com/feminism-101-what-is-pinkwashing/
Pinkwashing was first used to refer to companies that superficially supported breast cancer awareness. It has since been used to refer to companies that superficially support queer people. Given the context of the op’s article, pinkwashing or rainbow-washing could be used interchangeably. Using pinkwashing to refer to companies using the pink ribbon for disingenuous marketing campaigns is still a valid usage of the term.