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Would have to say very much so and ended the trend of bigger and bigger food and beverage options. I remember there being a coffee chain that was competing with Starbucks at the time that introduced a full 44oz frappucino-type drink, and convenience stores starting to introduce 52oz sodas. Seemed like the sky was the limit back then but all those super-sized options disappeared within about a year after Super Size Me.
If he was at Walmart his issue would be finding one of those bags.