G/O Media, a major online media company that runs publications including Gizmodo, Kotaku, Quartz, Jezebel, and Deadspin, has announced that it will begin a “modest test” of AI content on its sites.
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The trial will include “producing just a handful of stories for most of our sites that are basically built around lists and data,” Brown wrote. “These features aren’t replacing work currently being done by writers and editors, and we hope that over time if we get these forms of content right and produced at scale, AI will, via search and promotion, help us grow our audience.”
These will probably (ironically) be largely labeled by AI. As in, you get an AI to detect AI text and content generation and flag those websites as likely AI generated, with some kind of scaling probability index. That said, I think you could use AI to enhance human writing and that’s fine. Maybe write something on your own and then have an AI restructure it or reword things for clarity, fixing grammar mistakes and other things. But full on “write me an article on [insert random thing here]” is where shit gets tedious.